AMC Global names Abby Miller director of qualitative insights

By AI, Created 5:08 PM UTC, May 18, 2026, /AGP/ – AMC Global has appointed Abby Miller as director of qualitative insights to help grow its qualitative research practice across consumer insights, product innovation and launch work. Miller brings more than 15 years of agency and client-side research experience, including six years leading consumer insights at Molson Coors.

Why it matters: - AMC Global is expanding a qualitative research practice that supports launch strategies, product innovation and consumer understanding. - The hire adds senior client-side experience to a team focused on turning shopper and purchaser insights into action for brands. - Miller’s background in food and beverage innovation strengthens AMC Global’s work across a category where launch timing and consumer feedback matter.

What happened: - AMC Global appointed Abby Miller as director, qualitative insights. - The announcement was made May 12, 2026, from Blue Bell, Pennsylvania. - Miller will support and expand AMC Global’s qualitative research practice across consumer insights, product innovation and launch-focused engagements. - AMC Global is an international custom market research firm specializing in launch strategies.

The details: - AMC Global’s qualitative research approach is built to show how consumers experience products during discovery, trial and use. - The qualitative work is often integrated into broader innovation and launch programs. - Miller brings more than 15 years of experience across agency and client-side research. - Miller has RIVA moderator training and extensive experience in food and beverage innovation. - Ashley D’Annunzio, vice president of qualitative insights at AMC Global, said Miller brings a thoughtful approach, strong consumer intuition and the ability to uncover actionable insights. - Miller most recently spent six years at Molson Coors Beverage Company, where she led consumer insights strategy for legacy icons and emerging growth brands. - Earlier in her career, Miller held strategy and innovation roles at GfK, Egg Strategy and Magid. - Miller is a RIVA-trained moderator with specialized certification for working with kids and teens. - Miller holds a Bachelor of Arts in Communication Studies from the University of Michigan and a post-baccalaureate certificate in Strategic Marketing from Northwestern University. - Miller is based in Northbrook, Illinois.

Between the lines: - AMC Global is signaling that qualitative research is a bigger part of its growth strategy, not just a supporting service. - Hiring a leader with both agency and client-side experience suggests AMC Global wants tighter alignment between research findings and business decisions. - Miller’s mix of moderation skills and innovation background points to work that goes beyond observation toward practical brand action. - The company’s focus on launch and post-launch insight reflects a market in which brands want faster feedback loops and clearer purchase behavior signals.

What’s next: - Miller is expected to help deepen AMC Global’s qualitative offer across consumer insights and innovation work. - Her role will likely feed into launch programs and broader research engagements as AMC Global looks to grow its practice. - AMC Global continues to promote its proprietary PFU™ tool and broader product-lifecycle research suite, including tools with exclusive patents.

The bottom line: - AMC Global is betting that stronger qualitative expertise will help brands make better launch and innovation decisions faster. - More information is available on AMC Global’s announcement and its LinkedIn page.